Paul (El Guapo) tells me he read a story in the newspaper about an expenditure by the State of Guanajuato (San Miguel's state) for 800 89 billboards. Pictured here is one such.

Paul is standing in front to it to give it scale. The sign actually is bigger than it seems, but I didn't have a normal-sized person to pose with it.

You see billboards like this all over Mexico. Government officials use them to inform the public about new hospitals or highway construction projects or such. In my opinion, they're no more than blatant political advertising with a veneer of legitimate communications function.

What are 800 signs communicating? Their entire contents read:

Guanajuato
We go with you
Governor
Juan Manuel Oliva Ramírez

One could not fault an unsophisticated public for mistaking these signs as part of an election campaign.

Governor Oliva might want to clear this up. Assuming of course that his administration actually did put up 800 of these things. Otherwise he risks giving the impression of a rapacious politician co-opting public funds for personal gain.