Customer Consciousness
04/03/07 07:05 AM Filed in: Mexico
Here we have what appears to be a small shop: Gusanito.
Means "little worm." Intriguing, no?" I wonder what they sell?
The place isn't open, so we can't look. Let's read the small signs taped to the door.
The left one says, "Please check your purchases. No refunds or exchanges."
Humph. I thought an important rule of merchandising was to invite your customers into your store. I'm not sure I'd ever want to go into Gusanito considering they hit me with the legal notices before I even know what they're selling.
We'll check the right one: "If you need something from the store, please ring next door." Gee. It seems to me, you gotta want what they sell really badly to shop there.
Means "little worm." Intriguing, no?" I wonder what they sell?
The place isn't open, so we can't look. Let's read the small signs taped to the door.
The left one says, "Please check your purchases. No refunds or exchanges."
Humph. I thought an important rule of merchandising was to invite your customers into your store. I'm not sure I'd ever want to go into Gusanito considering they hit me with the legal notices before I even know what they're selling.
We'll check the right one: "If you need something from the store, please ring next door." Gee. It seems to me, you gotta want what they sell really badly to shop there.
|