Remember Jolt Cola?



The hacker's choice. "All the sugar and twice the caffeine." A minor brand, but a memorable one.

Jolt Cola doesn't appear to have much of a presence in Mexico. Too bad for Wet Planet Beverages, the parent company, because Mexico is a great cola market. In fact, it's tied for #1 in the world with the U. S. for per-capita consumption.

Of course, Coca-Cola is the biggie. Vicente Fox ran Coca-Cola Mexico before being elected the first non-PRI President of the country. But as in the U. S., small brands compete here too.

The U. S. has Jolt Cola; Mexico has Goat Cola.



Chiva means goat. The choice of name will leave you scratching your head unless you follow Mexican soccer. Chivas are the professional team of the City of Guadalajara and current national champions. They are the most popular team in Mexico with a huge following. The co-branding is ferocious: cola is one of a large number of products leveraging the team's popularity.

For example, there's water:

If that's too tame, there's tequila:

That covers the drinks. There's much, much more. You got your toothbrushes, deodorant, dog collars, rice, watches, chewing gum, and diapers. It goes on and on. You could stock your entire house with Chivas stuff. And I'm sure there's fans who do.

I tried the Chivas Cola. It tasted like—Jolt.